The cost of cultural assumptions
Nowadays people work effortlessly across cultural borders, and companies conduct business successfully in a global market place. Communication across cultures seems flawless.
But is it really? Do the same messages really work in every cultural setting?
Experience and research indicate that this is not the case. One size does not always fit all when communicating across cultures. It has been demonstrated that to successfully convey messages across cultural borders, a certain intercultural sensitivity is required. The cost of overlooking cultural differences can be high.
In this webinar, we will look at real-life cases and cultural blunders of companies attempting to convey messages across different cultural markets. We explore the consequences of making the dangerous assumption that people everywhere are the same. The webinar will include tips and suggestions for what to consider when communicating across cultural borders. We will also examine the defining characteristics of companies that succeed at communicating with a culturally diverse audience.
Welcome to our complimentary 60-minute webinar on June 14, 2019 at 3 – 4 pm CEST (Central European Summer Time, UTC+2).
Register through firstname.lastname@example.org no later than June 10. Please provide your contact details and company name.
Note that availability is limited.